Skin type
Identify whether your skin is oily, dry, combination, normal or sensitive to pick the right base.
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Digital download guide
Mastering your foundation match
Avoid choosing the wrong foundation.
My professional makeup artist guide to finding your perfect match. Learn how to pinpoint your exact skin type, undertones, formula and shade without the guesswork. ✨
5 Masterclass ChaptersUndertone Testing TipsFormula BreakdownShade Matching Rules
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What's inside
Your 5-step masterclass to flawless coverage.
A comprehensive professional guide designed to eliminate mismatched jawlines, oxidation mistakes and formula mismatches.
Undertones
Master cool, warm and neutral undertones using easy vein and sun reaction checks.
Formulas
Compare liquid, powder, cream and stick foundations, plus tinted moisturisers, for your needs.
Shade testing
Discover pro techniques for testing shades in natural light along your jawline and chest.
Pro factors
Factor in coverage level, satin vs dewy finishes, wear time, oxidation and SPF.
40+SHADES
The foundation puzzle
As customisable as coffee, but trickier.
With incredible shade ranges available today, foundation should match like a second skin. This guide breaks down the exact steps to avoid looking ashy, sallow or mismatched.
Perfect Pout bride
From Helen
25+YRS
"Never settle for the wrong foundation match."
After 25 years in the bridal makeup chair, I've compiled everything you need to know into one simple guide so you can find your reliable go-to foundation with total confidence.